--- title: 10.1 Postbacks/Pixels Integration description: These pixels act as automated notifications sent from the platform to a specified URL when a particular event occurs. --- [Skip to content](https://support.track360.io/knowledge-base/10.1-postbacks/pixels-integration#main-content) [Customer Portal](https://support.track360.io/customer-portal?hsLang=en) ![Track360 High-Res Logo (no backround)-1](https://support.track360.io/hs-fs/hubfs/Track360%20High-Res%20Logo%20(no%20backround)-1.png?width=200&height=35&name=Track360%20High-Res%20Logo%20(no%20backround)-1.png) Open main navigation Close main navigation - - [Customer Portal](https://support.track360.io/customer-portal) - [Contact us](https://support.track360.io/customer-portal/new) [Contact us](https://support.track360.io/customer-portal/new?hsLang=en) How can we help you? - There are no suggestions because the search field is empty. 1. [Track360 - Platform Guide](https://support.track360.io/knowledge-base?hsLang=en) 2. [SECTION 10: INTEGRATIONS](https://support.track360.io/knowledge-base/section-10-integrations?hsLang=en) 3. [Integrations Introduction](https://support.track360.io/knowledge-base/section-10-integrations?hsLang=en#integrations-introduction) # 10.1 Postbacks/Pixels Integration - These pixels act as automated notifications sent from the platform to a specified URL when a particular event occurs.   For tracking the affiliate's postbacks fired go into section [4.3 Postbacks Report](https://track360.gitbook.io/track360/section-4-reports-and-analytics/editor/4.3-reports#postbacks-report) ![](https://track360.gitbook.io/track360/~gitbook/image?url=https%3A%2F%2F4110691288-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252F1iHXZgeTSXZwHDnWa5S8%252Fuploads%252Fe4wod8eB9iBFPs9IV39y%252FPostback_T360.jpg%3Falt%3Dmedia%26token%3D5193de7c-be25-4cdd-b290-6817c5612fa9&width=768&dpr=4&quality=100&sign=f3b55b8f&sv=2) - Before configuring postbacks, the affiliate must configure the **entry URL.** - Add parameters to links generated on Track360. - The Entry URL is the **tracking link** that an affiliate uses to send traffic to the advertiser. - Contains the parameters sent from the affiliate that want to track and receive as postback information. - Parameters that are not added in the original tracking links can not be send in the postbacks.   Where the **entry URL** should point the affiliate's platform domain. For example: [https://tracking.brandname.com/click?affid=101&campaign=2001&affclickid=1122223444455565666](https://tracking.brandname.com/click?affid=101&campaign=2001&affclickid=1122223444455565666)   Please **do not** **clickid** to name a parameter. Instead, you can use alternatives as trackid, affclickid, or similar. - After configuring postbacks on Track360, the affiliate will receive the **Final URL.** - The Final URL is the **postback URL** used on the platform with the conversion data back to the affiliate’s system. - Contains the parameters that will be dynamically replaced when the postback fires. - Postbacks are fired once Track360 receives the event (event trigger may be delayed by 5 secs - 5 mins delayed depending on integration)   Where the **final URL** should point the affiliate's crm domain, will be the same domain as Postback URL with the parameters converted.For example: [https://affiliatedomain.com/postback?click\_id={affclickid}&payout\_sum={amount}¤cy={currency}](https://affiliatedomain.com/postback?click_id={affclickid}&payout_sum={amount}¤cy={currency})   - The **Postback URL** should point to the domain where the affiliate will receive the conversion data. - The **URL Postbacks parameters** needed include specific parameters that allow proper attribution of the activity. - The parameters included in the postback URL must be configured in advance by the affiliate/IB in the input URL.   Values inside braces **{}** define the parameters using Track360's naming convention. These placeholders will be dynamically replaced with actual data during postback generation. The value before the equal **=** is customizable to define how do you want to name the parameter.   - The **dynamic parameters** are variables wrapped in **{}** that are automatically replaced by real data when the postback fires. At least one of these parameter type must be configured: - This parameters will give you values provided from the affiliate platform - Needs to be named as the affiliate platform named - Used to pass changing values such as {affclickid}, {campaign}, {amount}, {currency} - These ensure tracking systems can attribute each conversion to the correct value.   An example for dynamic parameters: URL postback: &click\_id={affclickid}&payout\_sum={amount} Final URL (output when fired): &click\_id=1122223444455565666&payout\_sum=50   - The **static parameters** are values manually set in the postback URL by the affiliate/IB. It could be present as no - This parameters will give you fixed values - Remain the same for every postback fired. - Used for constants such as source, type, partner\_id.     An example for statics parameters: URL postback: &source=track360&type=signup Final URL (output when fired): &source=track360&type=signup   For tracking the affiliate's postbacks fired go into section[6.3 Postbacks Report](https://track360.gitbook.io/track360/section-4-reports-and-analytics/editor/4.3-reports#postbacks-report). Where is necessary to have the following columns checked on the report: - Clickid to check the entry URL (by clicking on the desired clickid value) - URL to check the postback URL - Final URL to check the postback URL replaced with the values on the parameters. Set Postback for an Affiliabe/IB - Navigate into **Affiliate Management \> Manage** - Select the affiliate or click to the arrow icon on the rightmost of the row. Click on the **Open Affiliate Page** ![](https://track360.gitbook.io/track360/~gitbook/image?url=https%3A%2F%2F4110691288-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252F1iHXZgeTSXZwHDnWa5S8%252Fuploads%252F1jGN2OPbAjTToVzrxP1i%252Fimage.png%3Falt%3Dmedia%26token%3Da8af0cc7-56cf-4e70-a7a9-f5ae20f796d0&width=768&dpr=4&quality=100&sign=7acabb4&sv=2) - Navigate into **Pixels tab** set Postbacks to the designated affiliate/IB. ![](https://track360.gitbook.io/track360/~gitbook/image?url=https%3A%2F%2F4110691288-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252F1iHXZgeTSXZwHDnWa5S8%252Fuploads%252FKZ0i7XHAIxLSpETCGxU8%252Fimage.png%3Falt%3Dmedia%26token%3D3a637a47-5524-4007-9339-612cf5193c0d&width=768&dpr=4&quality=100&sign=b93e5dd9&sv=2) - Click the **Add Postback Pixel** button to open the setup window, then complete: - **Postback URL** is the tracking endpoint. - **Trigger Event** to select the event (e.g., Singups, FirstDeposits) that activates the pixel. - **Traffic Scope** to define whether the pixel applies to all campaigns or specific ones. - **Example of URL** will display a sample URL with placeholders for customization. - **System Parameters** incorporate parameters like {affid}, {affclickid}, {campaign}, and {offer\_id} into the URL for detailed tracking. - In addition, you can add as many parameters as you want with the structure as **“&name={parameter}”** ![](https://track360.gitbook.io/track360/~gitbook/image?url=https%3A%2F%2Flh7-rt.googleusercontent.com%2Fdocsz%2FAD_4nXfHJOZUV_OpssiBNw8xhLg0K03TWEouWUHT_H37M2jxyzKmJaO-K3rXR376GKqd2wNeTosdg9GF2TVYn8GdcaYnY29VrQnnOVQCoDBgfF0U8Amfs3caDzj2smp1z4SU0wkB0Z8N%3Fkey%3DwFhz4Po8HnRtj3aKQZ_YpisS&width=768&dpr=4&quality=100&sign=7fbfee5c&sv=2) - Once the postback setup is saved, it will appear as a row in the list of postbacks for the selected affiliate/IB. For a more detailed explanation, refer to [section 2.6 Open Affiliate Page - Pixels/Postbacks](https://track360.gitbook.io/track360/section-2-partner-management/editor/2.6-open-affiliate-page#pixels-postbacks-tab). ![](https://track360.gitbook.io/track360/~gitbook/image?url=https%3A%2F%2F4110691288-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252F1iHXZgeTSXZwHDnWa5S8%252Fuploads%252FXBZLRaEdDhqbsx5alW9V%252Fimage.png%3Falt%3Dmedia%26token%3D6b48262b-68a5-4e01-be65-88d027bb23b1&width=768&dpr=4&quality=100&sign=590c604&sv=2)   For tracking the affiliate's postbacks fired go into section[6.3 Postbacks Report](https://track360.gitbook.io/track360/section-4-reports-and-analytics/editor/4.3-reports#postbacks-report). Where is necessary to have the following columns checked on the report: - Clickid to check the entry URL (by clicking on the desired clickid value) - URL to check the postback URL - Final URL to check the postback URL replaced with the values on the parameters. - [SECTION 1: GETTING STARTED WITH TRACK360](https://support.track360.io/knowledge-base/section-1-getting-started-with-track360?hsLang=en#main-content) - [What is Track360?](https://support.track360.io/knowledge-base/section-1-getting-started-with-track360?hsLang=en#what-is-track360) - [SECTION 2: PARTNER MANAGEMENT](https://support.track360.io/knowledge-base/section-2-partner-management?hsLang=en#main-content) - [Affiliate Management Introduction](https://support.track360.io/knowledge-base/section-2-partner-management?hsLang=en#affiliate-management-introduction) - [SECTION 3: SETTING UP DEALS](https://support.track360.io/knowledge-base/section-3-setting-up-deals?hsLang=en#main-content) - [Deals Introduction](https://support.track360.io/knowledge-base/section-3-setting-up-deals?hsLang=en#deals-introduction) - [SECTION 4: REPORTS & ANALYTICS](https://support.track360.io/knowledge-base/section-4-reports-analytics?hsLang=en#main-content) - [Reports Introduction](https://support.track360.io/knowledge-base/section-4-reports-analytics?hsLang=en#reports-introduction) - [SECTION 5: SETTINGS](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#main-content) - [Organization Settings Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#organization-settings-introduction) - [Brand Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#brand-introduction) - [Configuration Settings Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#configuration-settings-introduction) - [Advertising & Product Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#advertising-product-introduction) - [Translation Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#translation-introduction) - [DNS Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#dns-introduction) - [SECTION 6: MARKETING TOOLS](https://support.track360.io/knowledge-base/section-6-marketing-tools?hsLang=en#main-content) - [Marketing Tools Introduction](https://support.track360.io/knowledge-base/section-6-marketing-tools?hsLang=en#marketing-tools-introduction) - [SECTION 7: COMPLIANCE](https://support.track360.io/knowledge-base/section-7-compliance?hsLang=en#main-content) - [Compliance Introduction](https://support.track360.io/knowledge-base/section-7-compliance?hsLang=en#compliance-introduction) - [SECTION 8: EMAILS & EVENTS MANAGEMENT](https://support.track360.io/knowledge-base/section-8-emails-events-management?hsLang=en#main-content) - [Email Communication Introduction](https://support.track360.io/knowledge-base/section-8-emails-events-management?hsLang=en#email-communication-introduction) - [Event Notifications Management Introduction](https://support.track360.io/knowledge-base/section-8-emails-events-management?hsLang=en#event-notifications-management-introduction) - [SECTION 9: FINANCE & PAYOUTS](https://support.track360.io/knowledge-base/section-9-finance-payouts?hsLang=en#main-content) - [Finance Introduction](https://support.track360.io/knowledge-base/section-9-finance-payouts?hsLang=en#finance-introduction) - [SECTION 10: INTEGRATIONS](https://support.track360.io/knowledge-base/section-10-integrations?hsLang=en#main-content) - [Integrations Introduction](https://support.track360.io/knowledge-base/section-10-integrations?hsLang=en#integrations-introduction) [![Track360 High-Res Logo (no backround)](https://support.track360.io/hs-fs/hubfs/Track360%20High-Res%20Logo%20(no%20backround).png?width=150&height=26&name=Track360%20High-Res%20Logo%20(no%20backround).png "Track360 High-Res Logo (no backround)")](http://Track360.io) Copyright © 2025, Track360