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10.1 Postbacks/Pixels Integration

  • These pixels act as automated notifications sent from the platform to a specified URL when a particular event occurs.

 

For tracking the affiliate's postbacks fired go into section 4.3 Postbacks Report

  •  Before configuring postbacks, the affiliate must configure the entry URL.
    •  Add parameters to links generated on Track360.
    •  The Entry URL is the tracking link that an affiliate uses to send traffic to the advertiser.
    •  Contains the parameters sent from the affiliate that want to track and receive as postback information.
    •  Parameters that are not added in the original tracking links can not be send in the postbacks.
 

Where the entry URL should point the affiliate's platform domain. For example: https://tracking.brandname.com/click?affid=101&campaign=2001&affclickid=1122223444455565666

 

Please do not clickid to name a parameter. Instead, you can use alternatives as trackid, affclickid, or similar.

  •  After configuring postbacks on Track360, the affiliate will receive the Final URL.
    •  The Final URL is the postback URL used on the platform with the conversion data back to the affiliate’s system.
    •  Contains the parameters that will be dynamically replaced when the postback fires.
    •  Postbacks are fired once Track360 receives the event (event trigger may be delayed by 5 secs - 5 mins delayed depending on integration)
 

Where the final URL should point the affiliate's crm domain, will be the same domain as Postback URL with the parameters converted. For example: https://affiliatedomain.com/postback?click_id={affclickid}&payout_sum={amount}&currency={currency}

 

  •  The Postback URL should point to the domain where the affiliate will receive the conversion data.
  •  The URL Postbacks parameters needed include specific parameters that allow proper attribution of the activity.
  •  The parameters included in the postback URL must be configured in advance by the affiliate/IB in the input URL.
 

Values inside braces {} define the parameters using Track360's naming convention. These placeholders will be dynamically replaced with actual data during postback generation. The value before the equal = is customizable to define how do you want to name the parameter.

 

  •  The dynamic parameters are variables wrapped in {} that are automatically replaced by real data when the postback fires. At least one of these parameter type must be configured:
    •  This parameters will give you values provided from the affiliate platform
    •  Needs to be named as the affiliate platform named
    •  Used to pass changing values such as {affclickid}, {campaign}, {amount}, {currency}
    •  These ensure tracking systems can attribute each conversion to the correct value.
 

An example for dynamic parameters: URL postback: &click_id={affclickid}&payout_sum={amount} Final URL (output when fired): &click_id=1122223444455565666&payout_sum=50

 

  •  The static parameters are values manually set in the postback URL by the affiliate/IB. It could be present as no
    •  This parameters will give you fixed values
    •  Remain the same for every postback fired.
    •  Used for constants such as source, type, partner_id.
 
 

An example for statics parameters: URL postback: &source=track360&type=signup Final URL (output when fired): &source=track360&type=signup

 

For tracking the affiliate's postbacks fired go into section 6.3 Postbacks Report. Where is necessary to have the following columns checked on the report:

  •  Clickid to check the entry URL (by clicking on the desired clickid value)
  •  URL to check the postback URL
  •  Final URL to check the postback URL replaced with the values on the parameters.
Set Postback for an Affiliabe/IB
  •  Navigate into Affiliate Management > Manage
  •  Select the affiliate or click to the arrow icon on the rightmost of the row. Click on the Open Affiliate Page
  •  Navigate into Pixels tab set Postbacks to the designated affiliate/IB.
  •  Click the Add Postback Pixel button to open the setup window, then complete:
    •  Postback URL is the tracking endpoint.
    •  Trigger Event to select the event (e.g., Singups, FirstDeposits) that activates the pixel.
    •  Traffic Scope to define whether the pixel applies to all campaigns or specific ones.
    •  Example of URL will display a sample URL with placeholders for customization.
    •  System Parameters incorporate parameters like {affid}, {affclickid}, {campaign}, and {offer_id} into the URL for detailed tracking.
    •  In addition, you can add as many parameters as you want with the structure as “&name={parameter}”
 

For tracking the affiliate's postbacks fired go into section 6.3 Postbacks Report. Where is necessary to have the following columns checked on the report:

  •  Clickid to check the entry URL (by clicking on the desired clickid value)
  •  URL to check the postback URL
  •  Final URL to check the postback URL replaced with the values on the parameters.