---
title: 5.4 Business Units (BU)
description: A Business Unit is a structural category used to organize departments/regions within the platform. Determinate a business unit to the features (like banners, products) or associate operational roles to the affiliates helps business’s organization (e.g., Internal, LATAM, GCC)
---

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1. [Track360 - Platform Guide](https://support.track360.io/knowledge-base?hsLang=en)
2. [SECTION 5: SETTINGS](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en)
3. [Organization Settings Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#organization-settings-introduction)

# 5.4 Business Units (BU)

- A **Business Unit** is a structural category used to organize departments/regions within the platform. Determinate a business unit to the features (like banners, products) or associate operational roles to the affiliates helps business’s organization (e.g., Internal, LATAM, GCC)
- The **Root** is the top-level Business Unit in the hierarchy. All other units are created under it, either directly or as nested sub-units. It serves as the starting point for the organizational structure.

 

Choosing Root as a BU allows to all BU see the product (e.g., a marketing tool), includes all

 

<https://track360.gitbook.io/track360/section-5-settings/editor/5.4-business-units-bu#create-a-business-unit>

**Create a Business Unit**

- Navigate by the **left Sidebar Menu** and click on the **Organization \> Manage Business Units**

![](https://track360.gitbook.io/track360/~gitbook/image?url=https%3A%2F%2Flh7-rt.googleusercontent.com%2Fdocsz%2FAD_4nXfATlf3ZvYJBEs6GhK1CBrYbXSDwHGrdmm4dxQlQkiBXj6qDEqsEIst2uaLC45cJy6dilXFu5YcJnSKEPkUhlIB4XAtF40dpKU8EbwjZxWtQeiYAYUbOnQw8DckokLWLNKmhTg5%3Fkey%3DwFhz4Po8HnRtj3aKQZ_YpisS&width=768&dpr=4&quality=100&sign=6829d012&sv=2)

- Click the **Create New Business Unit** button. A popup window will appear, to complete:

    - Choose the **Business Unit Name**
    - Select the **Parent Business Unit**, which means the Business Unit which englobes the new Unit.
    - Select the **Brand**
    - Add a **Description**
    - Choose a **default Deal**
    - Optionally, select an allowed **Affiliate Payment Methods**
    - Click on **Save** to create the new Business Unit

 

![](https://track360.gitbook.io/track360/~gitbook/image?url=https%3A%2F%2Flh7-rt.googleusercontent.com%2Fdocsz%2FAD_4nXeDxkXrscgBViAYB5Pwd8BzL4eVjIG3aDtNWPubYuhcY1SCnEMnqIsYd0QX54lSBO2Mk0vgeZU0A0JHaFZ-jaLhKRzhKacOY4KZ6GRP_0SNsijVlFv165ghHTX3kz0ZPQCOSMfsOw%3Fkey%3DwFhz4Po8HnRtj3aKQZ_YpisS&width=768&dpr=4&quality=100&sign=8deaa9a&sv=2)

<https://track360.gitbook.io/track360/section-5-settings/editor/5.4-business-units-bu#affiliates-acquisition-of-their-managers-business-unit>

**Affiliates Acquisition of their Manager’s Business Unit**

- When a manager is assigned to an affiliate, the affiliate automatically inherits the business unit associated with that manager

- [SECTION 1: GETTING STARTED WITH TRACK360](https://support.track360.io/knowledge-base/section-1-getting-started-with-track360?hsLang=en#main-content)

    - [What is Track360?](https://support.track360.io/knowledge-base/section-1-getting-started-with-track360?hsLang=en#what-is-track360)
- [SECTION 2: PARTNER MANAGEMENT](https://support.track360.io/knowledge-base/section-2-partner-management?hsLang=en#main-content)

    - [Affiliate Management Introduction](https://support.track360.io/knowledge-base/section-2-partner-management?hsLang=en#affiliate-management-introduction)
- [SECTION 3: SETTING UP DEALS](https://support.track360.io/knowledge-base/section-3-setting-up-deals?hsLang=en#main-content)

    - [Deals Introduction](https://support.track360.io/knowledge-base/section-3-setting-up-deals?hsLang=en#deals-introduction)
- [SECTION 4: REPORTS & ANALYTICS](https://support.track360.io/knowledge-base/section-4-reports-analytics?hsLang=en#main-content)

    - [Reports Introduction](https://support.track360.io/knowledge-base/section-4-reports-analytics?hsLang=en#reports-introduction)
- [SECTION 5: SETTINGS](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#main-content)

    - [Organization Settings Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#organization-settings-introduction)
    - [Brand Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#brand-introduction)
    - [Configuration Settings Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#configuration-settings-introduction)
    - [Advertising & Product Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#advertising-product-introduction)
    - [Translation Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#translation-introduction)
    - [DNS Introduction](https://support.track360.io/knowledge-base/section-5-settings?hsLang=en#dns-introduction)
- [SECTION 6: MARKETING TOOLS](https://support.track360.io/knowledge-base/section-6-marketing-tools?hsLang=en#main-content)

    - [Marketing Tools Introduction](https://support.track360.io/knowledge-base/section-6-marketing-tools?hsLang=en#marketing-tools-introduction)
- [SECTION 7: COMPLIANCE](https://support.track360.io/knowledge-base/section-7-compliance?hsLang=en#main-content)

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    - [Email Communication Introduction](https://support.track360.io/knowledge-base/section-8-emails-events-management?hsLang=en#email-communication-introduction)
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- [SECTION 9: FINANCE & PAYOUTS](https://support.track360.io/knowledge-base/section-9-finance-payouts?hsLang=en#main-content)

    - [Finance Introduction](https://support.track360.io/knowledge-base/section-9-finance-payouts?hsLang=en#finance-introduction)
- [SECTION 10: INTEGRATIONS](https://support.track360.io/knowledge-base/section-10-integrations?hsLang=en#main-content)

    - [Integrations Introduction](https://support.track360.io/knowledge-base/section-10-integrations?hsLang=en#integrations-introduction)

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